“If people have one product, it’s difficult – but not impossible – to get it into a physical retail store,” Fried said. “Buyers prefer companies with product lines with multiple items, but they’re more willing to work with one product for online sales. Online retailers like QVC.com, Walmart.com, and Lowes.com are always looking for new products – that’s what keeps consumers coming back to them. They look to entrepreneurs and innovators to come out with new products to offer to their customers, and they have really opened the door for inventors to sell online.”